29 Dec

Extreme packaging

Publié par Label Art

Eduardo del Fraile studied graphic design at the Elisava School in Barcelona and the HDK School of Design and Crafts in Gothenburg. In 2000 he founded his own studio and carries out design work for large and small clients.

His specialties are identities, packaging and book design. He likes to work from the brand naming to the final packaging. Some examples of his work include: OdeOliva, Soso, Beee and The Tapas wine Collection.

He has been part of the jury for various national and international awards, and has won more than 50 design awards himself.

In recent years, he has established connections between design and photography with the photo book "En Ruta Solidaria a Mauritania". This year he is publishing Abecedario Fonético, a book that illustrates the sound made when pronouncing the same letter repeatedly.

"Experience has shown me that a graphic designer can work on a product with a very personal vision. In my case I call it a 'symbolic product'. I hope you enjoy this selection of projects as much as I enjoyed designing them."

Eduardo del Fraile

MATSU COLLECTION.

Matsu (in Japanese means "wait"), it's probably the concept that best defines the philosophy that inspired the wines comprising this collection.

Respect for nature, knowing when to wait for the ideal moment and the regard for people who have devoted their life to the vineyard and making wine are the ideas that have inspired this collection. For this reason, the labels have been mostly dedicated to the three generations of winegrowers that provide their youth, maturity and wisdom in the different moments of its life:

* EL Picaro – Young wine, Energic, lively wine and explosive

* EL recio – Mature age , powerfull well balanced with the age

* El Viejo – Austerity and longevity is present to this wine, made from prephiloxera vineyard

EXTENSO.

A winery that works with highly personalised wines needed a very exceptional wine with an exclusive limited edition for important celebrations. The Winery worked with a great oenologist for several years in order to obtain an impeccable wine.

The wine’s concept was to use a 1.5 litre bottle which could be shared, and which could prolong those special moments. The proposal consisted of selecting a large elongated Magnum bottle, and baptising the wine Extenso, a naming which would emphasise the idea of something being prolonged.

The container box was designed as an object of value in which the wine would be kept and which, after its use, could become a symbol of the day of celebration. Despite the impeccable appearance of the box, it’s price was very similar to that of a rigid laminated cardboard box. Many clients keep it as a kind of fetish object that symbolises the celebration, reuse it later, or decorate their own restaurant with it. Every year 600 units are brought out

LEAF WINES.

Every year near the grape harvest wine producers need to prune part of the leaves on the vines to let more sunlight through so that the vines grow with more energy.

The concept of the 'Leaf' project is to reuse the leaves that are cut off during the pruning and use them as they mature on the skin of the bottle. The leaf becomes the label.

By substituting the paper, we talk about the origin of the product, introducing the client to the denomination and culture of the wine he or she is going to drink

A radically different design to honor Agapito Rico, an important figure in the DO of Jumilla Spain.

He was a pioneer in achieving quality wines in this region. The grape that is grown in this land is the Monastrell, a strong flavored grape suitable for arid areas. Agapito is an expert in cultivating wine and the purity expressed by the bottle echoes his quality as a wine maker.

Eduardo del Fraile

THE TAPAS WINE COLLECTION.

Brand created to export spanish good wine at an affordable price. The graphical solution was inspired by the traditional elements of the bars in Spain. Spanish classics in bars menus are written in many types of wall. And the classic that waiters have to ask the tops in the kitchen is just shouting to the cook: a ham! a tortilla!

LASCALA.

A long-standing Spanish winemaker wanted to enter the Chinese market. This process had to be as harmonic as possible. French wines, which are the most popular in China, usually choose to keep their identity 100%, showing their authenticity. We decided to merge the Western and Eastern cultures.

LASCALA is how the Chinese call the theatre. A face painted all over imitating a theatre mask with Eastern eyes represents China, and the merger is represented by ‘LA PEINETA’ (the ornamental comb) Rosé Wine, ‘EL ABANICO’ (the hand fan) White Wine, ‘LA BAILAORA DE FLAMENCO’ (the Flamenco dancer) Red Wine. Products that are not originally manufactured in China cannot bear Chinese writing on the front packaging.

The typography used is pending from a vertical axis, like the former Chinese alphabet

INDEX BOOK WINE.

Christmas special edition of a wine for a publishing house specializing in books about design. The label is designed to be like a book, almost the spine of a book on a shelf where we are looking for the title of the book we want to read.

I like this idea because it alludes to the romanticism of wine. There are so many varieties with different expressions of a wine on a piece of paper stuck to a bottle. I think there is a similarity between wine and publishing; a crossroads with countless possibilities...